And by giving customers the option to decide who can contact them from Zephyrus, Calvin is respecting the data subject’s legal right to object to and restrict how their data is processed by Zephyrus.ĭata privacy laws like GDPR require a basis of data processing. These brand records are an essential component to how the preference forms are structured. Some customers may only want Zephyrus’s help with getting a visa, while others may want help finding language training or help buying a house. Salesforce has a solution: Calvin can organize the company’s different departments using the Business Brands object.īy creating different records on the Business Brands object, he can establish different internal “brands,” such as the sales team, the visa acquisition team, and the cultural acclimation team.
Since data subjects have the right to control who has their data, and what kind of data they have access to, Calvin needs a way to clearly communicate which internal teams are requesting the data subject’s information.
#First start preference manager update
Do they want daily emails with rental and real estate listings in the area they’re moving to? Newsletters about local events and meetups for expatriates? Do they want to hear about Zephyrus’s growing repertoire of services, even after they’ve moved? With Preference Manager, customers can quickly and easily update their consent preferences at any time. With Preference Manager, Zephyrus can host self-service forms for customers to indicate when, why, and how they want to hear from the company. But what about how a data subject’s consent is obtained and maintained? This is where Preference Manager shines. The data controllers, such as Zephyrus, use tools like Salesforce Privacy Center to help legally manage these requests and how data is stored, deleted, and transferred. Request that their data be deleted from the org.Request a copy of their data from the controller.Request that controllers stop accessing their data.Control if and how their data is accessed by data controllers.Laws like the General Data Protection Regulation (GDPR) give individuals the right to: While specific requirements vary and evolve by region, the overall privacy law landscape has established guidelines to protect and empower data subjects. One of Calvin’s challenges is to ensure that his org stays compliant with data privacy legal requirements. The company helps employees acquire visas, find housing, locate schools, arrange for language training, acclimate to a new culture, and more.
This means that Zephyrus handles a lot of personal, and sometimes sensitive, customer information. Zephyrus is a small, but growing company that offers comprehensive relocation management for corporate employees moving out of their native countries. Meet Calvin Green, the company admin for Zephyrus Relocation Services. Navigate the Preference Manager dashboard.Describe how Preference Manager features help you meet privacy law requirements.After completing this unit, you’ll be able to:
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